The transition of the self through the Arab Spring in Egypt and Libya.

AL-ABDIN, Ahmed, DEAN, Diane and NICHOLSON, John (2016). The transition of the self through the Arab Spring in Egypt and Libya. Journal of Business Research, 69 (1), 45-56.

[img]
Preview
PDF
Nicholson Transition of self through Arab Spring.pdf - Accepted Version
All rights reserved.

Download (534kB) | Preview
Official URL: http://www.sciencedirect.com/science/article/pii/S...
Link to published version:: https://doi.org/10.1016/j.jbusres.2015.07.019

Abstract

This paper builds on Belk's notions of the extended, social, family and dialogic selves in an attempt to explore the transformation of the self during the Arab Spring phenomena. From the perspective of the respondents in Egypt and Libya, this paper provides a reading of how images of self are related to artifacts of consumption, rituals, and symbols and how consumer values are navigated through this difficult landscape. The paper uses a three phase history, happening, and hopes narratives to show that the self in a liminal period of flux is referent to history and hopes and proposes a notion of a transitional self that incorporates this observation of reference to past and future. In particular, the findings suggest that consumption, especially Western consumption can be transcendental during a liminal period of flux and that such revelatory incidents offer an opportunity to access the candid thoughts of consumers.

Item Type: Article
Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Marketing and Strategy
Departments - Does NOT include content added after October 2018: Sheffield Business School > Department of Finance, Accountancy and Business Systems
Identification Number: https://doi.org/10.1016/j.jbusres.2015.07.019
Page Range: 45-56
Depositing User: John Nicholson
Date Deposited: 27 Jul 2016 09:16
Last Modified: 18 Mar 2021 07:43
URI: https://shura.shu.ac.uk/id/eprint/12678

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics