Copyright (c) 2009 Sheffield Hallam University All rights reserved. http://digitalcommons.shu.ac.uk/drs2008/session4/track_c Recent Events in Affect & Identity en-us Wed, 09 Sep 2009 08:28:04 PDT 3600 http://digitalcommons.shu.ac.uk/drs2008/session4/track_c/3 http://digitalcommons.shu.ac.uk/drs2008/session4/track_c/3 Thu, 17 Jul 2008 09:30:00 PDT There are numerous examples illustrating the application of human shape in everyday products. Usage of anthropomorphic form has long been a basic design strategy, particularly in the design of intelligent service robots. As such, it is desirable to use anthropomorphic form not only in aesthetic design but also in interaction design. Proceeding from how anthropomorphism in various domains has taken effect on human perception, we assumed that anthropomorphic form used in appearance and interaction design of robots enriches the explanation of its function and creates familiarity with robots. From many cases we have found, misused anthropomorphic form lead to user disappointment or negative impressions on the robot. In order to effectively use anthropomorphic form, it is necessary to measure the similarity of an artifact to the human form (humanness), and then evaluate whether the usage of anthropomorphic form fits the artifact. The goal of this study is to propose a general evaluation framework of anthropomorphic form for robot design. We suggest three major steps for framing the evaluation: 'measuring anthropomorphic form in appearance', 'measuring anthropomorphic form in Human-Robot Interaction', and 'evaluation of accordance of two former measurements'. This evaluation process will endow a robot an amount of humanness in their appearance equivalent to an amount of humanness in interaction ability, and then ultimately facilitate user satisfaction. Keywords: Anthropomorphic Form; Anthropomorphism; Human-Robot Interaction; Humanness; Robot Design Jeong-gun Choi http://digitalcommons.shu.ac.uk/drs2008/session4/track_c/2 http://digitalcommons.shu.ac.uk/drs2008/session4/track_c/2 Thu, 17 Jul 2008 10:00:00 PDT Much Design Research effort has been afforded to investigating how designers think and what they do; often in the form of protocol analysis. These investigations have mainly focused on how designers influence material culture however, little attention has been paid to another line of enquiry; that is how the act of designing affects the individual undertaking the work and the role of social psychological phenomena e.g. attitudes, evaluations, emotions, impressions, motivations and social behaviour - on design activity. This interplay of affect between design activity and a designer's social psychological behaviour is a complex two way process that warrants further investigation. Our research agenda focuses on the individual undertaking design activity and asks how does designing affect the designer and their behaviour? In this paper two issues are addressed: 1. The immediate effects of design activity on the designer 2. The role of self-concept in design cognition These two issues are investigated through a series of experiments carried out under semi-controlled conditions using several forms of observation and novel self-concept inventories. This paper draws attention to the need to consider self-concept and affect in design cognition and introduces the idea of design identity, which is uniquely different to the concept of design experience often quoted in the literature. This is an area of the ongoing research agenda within the Department of Design and Technology, Loughborough University, UK. Keywords: Design Activity; Design Behaviour; Psychology of Design; Self-Concept; Immediate Effects Tom Crick http://digitalcommons.shu.ac.uk/drs2008/session4/track_c/1 http://digitalcommons.shu.ac.uk/drs2008/session4/track_c/1 Thu, 17 Jul 2008 10:30:00 PDT The ability of the built environment to powerfully communicate values and influence behaviour has led to the recognition of its potential use for branding. There is a threat that assumptions from marketing research in regard to branding the environment will begin to have a greater impact on the designed environment, but without having any architecturally oriented studies to orientate the processes or outcomes. This paper outlines the process for mapping the consensus mental model of a building, and a way of reading the mental model to understand the brand feel of the building. Understanding the ability of architecture to communicate messages in terms of 'brand feel' need not need be a fearful element of future building developments. In fact, by placing market value on architecture as a form of communication can lead to real consideration of its effect on the end users. This method for mapping mental models may also be informative for other fields of design. Keywords: Mental models; Architectural design; Workplaces; Qualitative research; Branding. For full details of this paper, presented at the DRS2008 conference, please contact the author direct. Donna Wheatley