Trailer for the film that accompanies the retrospective of the most comprehensive exhibition of Why Not Associates work to date. The exhibition is in the prestigious Sheffield Institute of Art HPO gallery, charting the studio's development from recent graduates of the royal college of art in 1987, to figureheads of UK design in 2017. The show perfectly demonstrates their restless creativity, from the expressive graphic mark-making of the early days, to the more refined experimentation of today.
25th november — 22nd december
sheffield institute of arts, post hall gallery,
fitzalan square, sheffield, s1 2ay