Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich)

TAYLOR, Marc (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In: SCHWARZ, Eric C. and HUNTER, Jason D., (eds.) Advanced theory and practice in sport marketing. 3rd ed. Abingdon, Routledge, 64-67.

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Abstract

Case study about FC Bayern Munich and their international development in the USA and China.

Item Type:	Book Section
Departments:	Health and Well-being > Department of Sport
Related URLs:	http://www.routledge.com/cw/schwarz
Depositing User:	Marc Taylor
Date Deposited:	12 Jan 2018 15:19
Last Modified:	13 Jan 2019 08:00
URI:	http://shura.shu.ac.uk/id/eprint/18248

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