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TAYLOR, Marc (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In: SCHWARZ, Eric C. and HUNTER, Jason D., (eds.) Advanced theory and practice in sport marketing. 3rd ed. Abingdon, Routledge, 64-67.
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2017 May FC Bayern München - TNR Case Study - No hyperlinks.pdf - Accepted Version All rights reserved. Download (335kB) | Preview |
Official URL: https://www.routledge.com/Advanced-Theory-and-Prac...
Abstract
Case study about FC Bayern Munich and their international development in the USA and China.
| Item Type: | Book Section |
|---|---|
| Departments - Does NOT include content added after October 2018: | Health and Well-being > Department of Sport |
| Related URLs: | |
| Depositing User: | Marc Taylor |
| Date Deposited: | 12 Jan 2018 15:19 |
| Last Modified: | 13 Jan 2019 08:00 |
| URI: | http://shura.shu.ac.uk/id/eprint/18248 |
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