TAYLOR, Marc (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In: SCHWARZ, Eric C. and HUNTER, Jason D., (eds.) Advanced theory and practice in sport marketing. 3rd ed. Abingdon, Routledge, 64-67.
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2017 May FC Bayern München - TNR Case Study - No hyperlinks.pdf - Accepted Version All rights reserved. Download (335kB) | Preview |
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Abstract
Case study about FC Bayern Munich and their international development in the USA and China.
Item Type: | Book Section |
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Departments - Does NOT include content added after October 2018: | Health and Well-being > Department of Sport |
Page Range: | 64-67 |
Depositing User: | Marc Taylor |
Date Deposited: | 12 Jan 2018 15:19 |
Last Modified: | 18 Mar 2021 07:02 |
URI: | https://shura.shu.ac.uk/id/eprint/18248 |
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