Destination branding and customer behavioural intentions, the case of Istanbul as a cultural destination

KLADOU, Stella (2017). Destination branding and customer behavioural intentions, the case of Istanbul as a cultural destination. In: KUMAR DIXIT, Saurabh, (ed.) The Routledge handbook of consumer behaviour in hospitality and tourism. Routledge Handbooks . Abingdon, Routledge, 326-336.

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Official URL: https://www.routledge.com/The-Routledge-Handbook-o...
Link to published version:: https://doi.org/10.4324/9781315659657
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    Item Type: Book Section
    Research Institute, Centre or Group - Does NOT include content added after October 2018: Sheffield Business School Research Institute > Service Sector Management
    Identification Number: https://doi.org/10.4324/9781315659657
    Page Range: 326-336
    Depositing User: Jill Hazard
    Date Deposited: 19 May 2017 13:29
    Last Modified: 08 Aug 2017 11:36
    URI: http://shura.shu.ac.uk/id/eprint/15756

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